The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

The Psychology of Price How to use price to increase demand profit and customer satisfaction One of the most important questions for any business is how much should I charge Economics has an easy answer just look at where demand and supply meet Unfortunately this easy answer is wrong What ab

  • Title: The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
  • Author: Leigh Caldwell
  • ISBN: 9781780592008
  • Page: 213
  • Format: Kindle Edition
  • One of the most important questions for any business is how much should I charge Economics has an easy answer just look at where demand and supply meet Unfortunately, this easy answer is wrong What about the effect of changing the timing on a payment How do a customer s personal and financial circumstances affect their willingness to pay Using The Psychology of PrOne of the most important questions for any business is how much should I charge Economics has an easy answer just look at where demand and supply meet Unfortunately, this easy answer is wrong What about the effect of changing the timing on a payment How do a customer s personal and financial circumstances affect their willingness to pay Using The Psychology of Price, you can discover why price is a psychological issue and how to make the most of that knowledge Written by the founder of the UK s leading pricing consultancy Inon whose clients range from the BBC and confused to Grants Whisky and HM Treasury The Psychology of Price offers a unique opportunity for business owners and finance and marketing professionals to gain an insight into the way consumers think and purchase and to learn the actual research methods and pricing techniques used by multinational companies A practical, jargon free workbook, The Psychology of Price demystifies a critical aspect of running a business, lucidly and logically explaining the science behind pricing so that you can generate demand, profit and customer value today Inside The Psychology of Price, you can learn How to get people to expect to pay How presenting products that nobody wants can influence what customers are willing to pay How upselling by low cost add ons can increase sales and perceived value Crucially, The Psychology of Price will help you find out how good your pricing really is and give you the toolkit to ensure you charge the right price point for your product or service What have you got to lose

    • [PDF] Download ☆ The Psychology of Price: How to use price to increase demand, profit and customer satisfaction | by ✓ Leigh Caldwell
      213 Leigh Caldwell
    • thumbnail Title: [PDF] Download ☆ The Psychology of Price: How to use price to increase demand, profit and customer satisfaction | by ✓ Leigh Caldwell
      Posted by:Leigh Caldwell
      Published :2018-010-05T19:39:13+00:00

    About “Leigh Caldwell

    • Leigh Caldwell

      Leigh Caldwell Is a well-known author, some of his books are a fascination for readers like in the The Psychology of Price: How to use price to increase demand, profit and customer satisfaction book, this is one of the most wanted Leigh Caldwell author readers around the world.

    661 thoughts on “The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

    • Psychology of Price is an eye opener for start ups and even established business on how to price their products. People who never got exposed to behavioural economics will find it as an enthralling journey in understanding consumer behaviour. Worthy read for marketing professors, consultants and entrepreneurs.


    • I work in a village shop , and we applied many of the author's insights to our pricing strategy, with positive results. This book would be of value to anyone who needs clarification regarding pricing strategy. I cannot recommend < the Psychology of Price> by Leigh Caldwell too highly.


    • An ok readSome worthwhile points but a lot of padding made it unnecessarily longer to read. A lot is also just the application of kahnemans theory rather than new ground breaking techniques, nevertheless the context still helps.


    Leave a Reply

    Your email address will not be published. Required fields are marked *